An all-Australian product from paddock to plate, Hereford Prime is owned and operated by the Martin and Morice families of Cassilis in New South Wales.

Hereford Prime is eating quality guaranteed and has featured on many of Australia's finest restaurant menus. It comes from yearling Hereford and Hereford-cross cattle grazed on lush natural pastures.
Hereford Prime is:

Celebrating Australia Day 2012, Hereford Prime Style 

We are proud to announce our sponsorship of the BIG Telly in Hyde Park, Sydney, next Australia Day - continuing Hereford Prime’s association and support of the Australia Day Council of NSW for the third year running.

Each year the BIG Telly precinct entertains thousands of visitors to ‘Sydney’s biggest backyard’ and 2012 will be no exception. We’re going to have a whole lot of fun on Australia Day and here are 7 reasons you must join us! 

•  Watch live cooking demonstrations by leading Sydney and regional chefs.

•  Sample delicious Hereford Prime beef straight off the BBQ.

•  Learn about the suitability of different grades and cuts of beef for home  cooking.

•  Pick up your voucher for the Hereford Prime Beefy BBQ Banger giveaway (1kg of  free bangers!).

•  Have your photo taken with Hank the Hereford Bull (yes, a real live bull in the middle of  Sydney!).

•  Try your luck at guessing the weight of Hank the Hereford Bull to go in the  draw for a  $75 Hereford  Primebeef voucher.

•  Amazing whip cracking demonstrations - off Hank’s back. 

Hank the Hereford Bull, the YouTube Star! 

Hereford Prime’s Hank the Hereford Bull and his very talented handler Patrick O’Leary are now stars on YouTube! Click here to watch the short video clip.

Visit our News Page for daily updates about the event and the Australia Day promotions we will be running. 

Visit the Australia Day website by clicking here  and read the latest Australia Day newsletter by clicking here.